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Professional Services Initiatives

From acquisition to advocacy, partner up with the Professional Services team to help you on the mission of generating new business opportunities, narrowing relationships, retaining clients, and expanding revenue streams.

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Close deals faster, enable growth, secure retention and delight clients

This page compiles all the initiatives powered by the Professional Services department to help the Sales and Customer Success teams at different points during the client's journey with Rock Content.
Prospecting

Initiatives to engage with qualified leads and turn prospective customers into revenue opportunities.

Onboarding

Initiatives to support clients in becoming acquainted and comfortable within the solutions provided.

Retention

Initiatives to reinforce the value proposition of the product’s suite, reduce defections, and prevent churn.

Expansion

Initiatives to nurture the relationship with existing clients, foster loyalty, and create upsell opportunities.

Please be advised that any initiative request must be attached to an ongoing deal, either a new business deal from the Sales pipeline (Sales) or an upcoming renewal one from the Existing Business pipeline (Customer Success).

Meeting the initiatives available

Select the line of service you are looking for help to consult further details about each specific initiative we have available for you to request.

SEO

SEO

Ion Academy

Request to create educational content to be published in the Ion Academy learning center, or update an existing one.

Ion Advisory

Written-based consultation with an Ion Designer to review a specific creative or content asset and provide expert opinion on design ideas, interactivity, and optimization of interactive experiences.

Ion Call

Quick call with an Ion Designer to provide technical support to internal and external clients.

Ion Estimate

Estimation to predict the scope of an Ion project while calculating time and resources needed.

Ion Feasibility

Technical feasibility review to evaluate and confirm whether the idea or need is possible to be implemented in the Ion platform.

Ion Hands-on

Practical support to tackle a specific need from a key strategic client, ranging from basic updates to an Ion Theme to perform content updates and apply revisions to an existing interactive experience.

Ion Micro-experience

Customizable, compact, and embeddable micro-experience to be incorporated in articles from the client’s blog. Copy and assets must be supplied.

Ion POC

Interactive experience that will be partially built and lightly branded just enough to convey a content idea or showcase predefined capabilities of the Ion platform. Copy and assets must be supplied.

Ion Training

Quick training session with an Ion Designer to get hands-on with the client and provide practical training in real-time about how to create interactive content in the Ion platform.

SEO

Stage Advisory

Written-based consultation with a Stage Developer to provide expert opinion, guidance and technical recommendations about WordPress and overall disciplines related to web performance.

Stage Audit

Quick technical analysis of a blog to identify improvement opportunities and provide recommendations related to page loading speed, digital security, accessibility, SEO, Core Web Vitals, and files treatment.

Stage Call

Quick call with a Stage Developer to provide technical support to internal and external clients.

Stage Estimate

Estimation to predict the scope of a Stage project while calculating time and resources needed.

Stage Feasibility

Technical feasibility review to evaluate and confirm whether the idea or need is possible to be implemented in Stage.

Stage Hands-on

Practical support to help the client with the maintenance of the content hub hosted in Stage, including basic updates to the blog, installation of plugins, Google tools, and the like.

Stage Performance

Set of improvements to a website hosted in Stage to optimize and enhance the web performance, including action items related to page loading speed, digital security, accessibility, SEO, Core Web Vitals, and files treatment.

Stage Training

Quick training session with a Stage Developer to get hands-on with the client and provide practical training in real-time about WordPress and overall web disciplines.

SEO

Competitor Analysis

This is a competitor analysis & recommendations for strategy updates based especially on Google’s recent updates.

Results Projection

This is a projection of results to identify the performance potential and to map new opportunities.

Pre-migration Strategy

This is a pre-migration strategy for customers who we believe will no longer have strategy services (the idea here is to help them to be ready and confident for the self-services model).

Webinar and Mentorship

Webinar for clients to talk about the future of SEO in the AI era, as well as mentorships, in partnership with CSMs, to encourage the customers to use AI features in WA to benefit from them.

Getting to know the delivery process

From requesting, through management, to reporting, the Expert Services team will handle all the execution and communication from your initiative deliverable within HubSpot through the Professional Services Initiatives pipeline.

This is the phase for you to submit the initiative request through the default form. Typically, the average turnaround time for the first response is 3 business days.
This is the phase for Thiers to review the information provided, gather whatever item is pending from the requester, and set the initiative into motion. You will be notified through HubSpot when the initiative gets to the production line.
This is the phase for the Expert to execute the deliverable requested according to the information provided. Communication throughout the production process will be conducted through HubSpot.
This is the phase for Thiers to deliver your request through HubSpot and close the ticket. Typically, the average turnaround time for the delivery is 5 business days, depending on the deliverable requested.
This is the phase for Thiers to update and fulfill all the items required for reporting the numbers in the Professional Services Initiatives pipeline.

Changing the game and impacting the business

Since the beginning of the project in August of 2023, the initiatives powered by Professional Services have been helping the company to retain and expand clients worldwide through a massive effort from the team.

160+

clients

260+

deliverables

820+
hours

Which service solution is the right one for you?

Go through this quick assessment to find out the best option in Rock Content’s portfolio of services to enable scalable growth to your business.

Start assessment
Question 1
At your organization, would you say that there is a team or an individual who is accountable for the success of your content marketing efforts?

Marketing team

Content team

Sales team

Let’s partner up?

Now that you know everything about the Professional Services initiatives, please proceed with your request and do not hesitate to reach out to carolina.rocha@ (SEO) or thiers@ (Ion and Stage) in case of any questions or feedback.