Adoption Services

WriterAccess Adoption Program

Series of training sessions to get you up to speed with key functionalities and use cases of the WriterAccess platform

Make the most out of WriterAccess and design a high-quality content strategy that drives results

Rock Content WriterAccess Adoption Program provides the training you need to set your content strategy foundations and get you up to speed with key functionalities and use cases of WriterAccess. Over the course of the program, we will guide you through the WriterAccess platform and conduct one-on-one training sessions to help you design the central elements of your content plan.
Content
Journey

Hands-on support to build a solid foundation to carry your strategy along to success using a persona-centric approach to create content according to what your audience really cares about

Platform
Deployment

Hands-on support to operationalize your whole content production process in WriterAccess, from designing powerful creative briefs to distributing content across multiple channels

Proven
Talent

Hands-on support to assemble hand-screened talents worldwide to bring your content strategy to life beautifully, matched with the needs of your business through a streamline workflow

Expert
Advisory

Hands-on support to identify opportunities based on your ultimate goals, refining your content strategy and raising your content plan with expert recommendations

Everything you need to know about this agreement

What you will get from this agreement

The scope of this program will offer training sessions aimed at providing the necessary foundations for key functionalities and use cases for WriterAccess and one-on-one strategic guidance to help you enhance your content marketing strategy. Regardless of the program tier — Essentials or Advanced —, all sessions will  have up to 1 (one) hour and 30 minutes of duration, each, and be conducted through video conferencing. 

ESSENTIALS

  • 1 (one) session for Strategy Foundations
  • 1 (one) session for Defining your content strategy and making your first order
  • 1 (one) session for Adjusting/Approving your order and SEO best practices
  • 1 (one) session for After publishing metrics and content distribution strategies

ADVANCED

  • +Essentials
  • 2 (two) sessions for Advanced Coaching based on your needs: sessions may include topics such as Advanced hacks to create a keywords list and run a keyword report; Finding gaps in your content production to get performance improvement; and Content audit and update strategy: when and how to do it?

How will this agreement be delivered

Depending on the level of service purchased, you will count on the ultimate support of an assigned expert to:

ESSENTIALS

  • Assist you creating your buyer persona and their journey, setting these elements on the platform and design solid creative briefs that will support talents
  • Set up your team inside the platform, and assemble a group talent that matches your needs and expectations (your talent like-list)
  • Identify a set of topics and content ideas that aligns with your strategy
  • Review the content and follow up with the creative workflow until completion, upon receiving your first orders
  • Advise and set up publishing native integrations, to expedite your content distribution in the most optimized way
  • Provide personalized recommendations on SEO on page and off page, as well as content publishing and distribution

ADVANCED

  • +Essentials
  • Help you refine your content strategy and raise your content plan with expert recommendations, also sharing advanced SEO best practices
  • Support you to analyze your content strategy and apply the marketing trends to it

What items are definitely out of scope

This particular program is not meant to design the content strategy nor create it for you, but instead to guide you through your first steps with WriterAccess. Additional customization requests to the learning path and predefined guidelines will be considered out-of-scope items. Additional services are available in our portfolio and can be purchased separately.

Discover the roadmap to success with your content strategy

The WriterAccess Adoption Program has a minimum duration of 4 weeks and heavily relies on your team's active participation over the course of the whole program.

Week 1
Session I: Strategy Foundations
Details
Week 2
Session II: Defining your content strategy and making your first order
Details
Week 3
Session III: Adjusting/Approving your order and SEO best practices
Details
Week 4
Session IV: After publishing metrics and content distribution strategies
Details
Week 5
Session V: Advanced Coaching [Advanced]
Details
Week 6
Session VI: Advanced Coaching [Advanced]
Details
Week 1
Session I: Strategy Foundations
Back
  • Get to know WriterAccess and its core features
  • Create your persona, their journey, and your first creative brief
Your post-meeting to-dos: complete persona, customer journey, and creative brief based on the coaching session and training materials provided; setup your native publishing integrations (Wordpress/ Hubspot) and social media.
Week 2
Session II: Defining your content strategy and making your first order
Back
  • Start designing your talent list (freelancers that perfectly match your needs)
  • Identify a set of topics and content ideas that aligns with your strategy
  • Complete the first content order
Your post-meeting to-dos: review the content requested.
Week 3
Session III: Adjusting/Approving your order and SEO best practices
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  • Revise the content delivered for your first order and select images for it
  • Place your second order (by your own!) with our support and advisory
  • Publish your first content piece and distribute it across the selected channels
  • Integrate SEO platforms and research keywords, with our best-in-class recommendations
Week 4
Session IV: After publishing metrics and content distribution strategies
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  • Understand how to monitor your content marketing results
  • Choose the right frequency and format of contents to be published
  • Share final recommendations on content publishing and distribution
Week 5
Session V: Advanced Coaching [Advanced]
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The fifth session of the program is only available for clients under the Advanced tier of the WriterAccess Adoption Program. For this training session specifically, you will have a catalog of predefined advanced themes to be selected alongside the Project Manager assigned right after the previous session, including but not restricted to technical SEO, content performance, market trends, benchmarking, and the like.

Week 6
Session VI: Advanced Coaching [Advanced]
Back

The sixth session of the program is only available for clients under the Advanced tier of the WriterAccess Adoption Program. For this training session specifically, you will have a catalog of predefined advanced themes to be selected alongside the Project Manager assigned right after the previous session, including but not restricted to technical SEO, content performance, market trends, benchmarking, and the like.

Do you need an extra set of hands to oversee the content production and bring your editorial efforts to life?

Please consult with your sales representative about the Managed Content Services agreement. This will provide you with the ongoing, hands-on support for marketers like you, that seek to drive business results from their content strategies but lack time or resources, including continuing assistance to secure you are making the best out of your budget for content marketing.

Explore Managed Content ServicesOpens in a new window.